Google Reviews are a valuable asset for businesses of all sizes. Not only do they help you rank higher in search engine results pages (SERPs), but they also provide potential customers with insights into your business that can influence their purchasing decisions.
What Are The Benefits Of Showing Your Google Reviews?
There are several benefits to displaying your Google Reviews on your website.
Builds Trust With Potential Customers
When someone is considering doing business with you, they will likely research your company online. If they see that you have positive reviews from other customers, it will help them feel more confident about doing business with you.
Helps Attract New Customers
If your website is ranking on the first page of Google for your target keywords, and potential customers see that you have positive reviews, they are more likely to click through to your website.
Improves Your Conversion Rate
Once a potential customer clicks through to your website, if they see that you have positive reviews, they are more likely to contact you or make a purchase.
So, how do you go about displaying your Google Reviews on your website? Let's take a look at the best method to embed Google reviews on your website.
Step-By-Step Guide To Embedding Google Review To Your Website
While you can simply copy and paste the reviews from your Google Business page, or take a screenshot and upload it to your website, it won't look real or increase the trust you want clients to have for your brand.
However, by embedding Google reviews to your website from your business page, you'll be able to display up-to-date, genuine reviews that will show your potential customers that you're an authority in your industry.
The process itself of adding Google reviews to your website is actually quite simple. Here's a step-by-step guide on how to do it:
- Sign in to your Shopify website
- Click on the Apps section of your homepage, and click "Customize Your Store"
- Next, you need to find the Google Review Widget app. In the search bar, type in "Google Review Widget" and find the Reputon app. From there, you can download it to your website by clicking Add App.
- Install the App and choose what kind of Google reviews you want to display. You can either choose Google My Business Review or Google Shopping Reviews.
- Once you've selected the type of reviews you want to display, sign in with your Google account or find your place of business by searching. Once you've connected it, you can then add your widget to whatever page and location works for your website.
Where Should I Display My Google Reviews?
Figuring out where to display your Google Reviews on your website will depend on a few different factors.
First, you need to consider where potential customers will be looking for reviews. If you're a local business, they might look on your Google My Business page. If you're an eCommerce store, they might look on Google Shopping.
You also need to consider where potential customers will be in their buyer's journey. If they're just starting their research, you might want to put your reviews on your main pages. If they're further along in the process, you might want to put them on your product pages or your "About Us" page.
Finally, you need to consider what kind of effect you want your reviews to have. For example, if you want them to build trust, you might want to put them in a place where potential customers will see them before they make a purchase. If you want them to improve your conversion rate, you might want to put them in a place where potential customers will see them after they've landed on your homepage, such as the sidebar.
You can experiment with different areas of your website to see what works best for you.
How Do I Get More Google Reviews?
Did you know that nearly nine out of ten consumers worldwide make an effort to read reviews before buying products? It's clear that having positive reviews are essential to helping your business function. So, what do you do if you find that your reviews aren't as positive as you had hoped, or if you don't have any reviews at all? Thankfully, there's an easy way to fix that.
The Reputon app is a revolutionary way to get feedback from customers. With Reputon, you'll not only ensure you're avoiding negative reviews from popping up on your page but instantly increase the number of positive reviews appearing on your product or service page.
Once your customers receive your product or service, a survey email will automatically send out. If the customer is satisfied, they'll be redirected back to your review site of choice, including Google reviews while unhappy ones are prompted to contact you immediately so that can make things right!
Conclusion
Embedding your Google reviews on your website is a great way to show potential customers that you're a credible business. Not only will it help you rank higher in SERPs, but it will also give potential customers the peace of mind they need to make a purchase from you.
If you're looking for an easy way to get more Google reviews, be sure to check out the Reputon app. With Reputon, you can increase the number of positive reviews on your site while also avoiding negative ones. Sign up today to get started!