If you have Google reviews sitting on your Business profile, it makes sense to show them on your store too. Shoppers trust Google reviews and seeing them on your product pages or homepage gives first-time visitors a reason to buy.
This guide covers the fastest way to do it, plus where to place reviews for the best results.
Table of Contents
Why embed Google reviews on your store?
A few reasons it's worth doing:
- Shoppers read reviews before buying. Showing them on your store means they don't have to leave to find them.
- Google reviews come from verified buyers on a trusted third-party platform. They carry more weight than testimonials you add yourself.
- Fresh reviews on your pages helps with SEO. Google favors sites with user-generated content that updates regularly.
The easiest way to add Google reviews on Shopify
The simplest option is to use the Reputon Google Reviews Widget. It connects to your Google Business Profile, pulls in your reviews automatically, and lets you add them to any page without touching any code.
Go to the Shopify App Store and install Google Reviews Widget by Reputon. Click Install, it takes about 30 seconds.
Open the app and search for your business by name. The app finds your Google Business Profile and imports your reviews automatically.
Choose from 28+ widget templates. The most popular options are:
- Carousel: reviews slide horizontally, great for homepages
- Grid: clean multi-column layout, works well on About and landing pages
- Compact Badge: small trust badge with your star rating, fits in headers and footers
You can switch between light and dark themes, and adjust colors to match your store.
If your store uses a Shopify 2.0 theme (Dawn, Sense, Refresh, or similar), the widget will be added automatically at the bottom of the page. You can also add it manually:
- Go to Online Store → Edit Theme
- Open the page where you want to add reviews
- Click Add block → Apps
- Select Google Reviews
- Click Save
The widget is a native app block. If your store uses an older Shopify 1.0 theme, copy the embed code from the app and paste it into the Theme code.
Your Google reviews are now live on your store. New reviews sync automatically every 24 hours, you don't need to update anything manually.
Where to place Google reviews on your store
Placement matters. Here are the spots that work best:
Put reviews in a carousel or grid below the fold. Visitors who are still deciding get social proof early.
A compact badge near the Add to Cart button catches shoppers at the moment they are deciding whether to buy.
A full reviews list or grid fits naturally here and builds brand trust.
A compact badge with your star rating and review count appears on every page as a constant trust signal.
Learn more where to place Google widgets to boost conversion.
How to get more Google reviews to display
"Within the first hour we received nine 5-star Google reviews."
Luke, CEO  · One Thief Surplus LLC  · grew from 12 to 271 reviews in 12 months
Reputon Customer Reviews sends a post-purchase email that directs happy customers straight to your Google review form. You can read more in the Google Reviews case studies.
Use Collect Reviews at checkout to route unhappy customers to a private form before they post a public negative review. This protects your rating while still capturing honest feedback.
Read our guide on how to get more Google reviews.