Both platforms show star ratings. Both build trust. But they serve different purposes, reach different audiences, and cost very different amounts. Here is what actually matters for a Shopify store in 2026.
Quick comparison
Google Reviews
Trustpilot
Cost
Free
Free plan limited. Paid from ~$259/mo
Who can review
Anyone ...
Google Business Reviews and Google Merchant Reviews both show star ratings in search results. They are completely different systems. Understanding the difference matters because the strategies for collecting and growing them are not the same.
Table of Contents
Key differences
Google Business Reviews
Google Merchant Reviews
Which one does your store need?
How to collect...
You might want to use discounts to encourage more reviews. Our research indicates that customers who included a discount in their 'Asking for Reviews' emails saw an increase in click-through rates from 12% to 26%. In this guide, we'll show you how to add a discount offer to the review request email.
Step 1: Add a discount code in Shopify.
To utilize this feature, star...
Step 1.
Click "Add widget". You will be redirected to the live Theme editor.
Step 2.
In the "Apps" section, click on "Add block". Select widget layout: Carousel, Grid or Single Video.
Step 3.
Select the "Content #" you want to display. The number can be found in the app dashboard (Step 1. Add TikTok content).
...
For the most up-to-date help documentation, visit our Google Reviews Widget Help Center.
Welcome to the Google Reviews Widget FAQ page! Here, we aim to provide you with all the information you need about the Google Reviews widget developed by Reputon. Whether you're a new user or an existing customer, this section will give you a brief overview and address some common questions....
Step 1.
Click "Add widget". You will be redirected to the live Theme editor.
Step 2.
In the "Apps" section, click on "Add block". Select widget layout: Carousel, Cards, List, Carousel, Grid, Customer story, Rotator or Slider.
Step 3.
Select the "Content #" you want to display. The number can be found in the app dashboar...
Step 1.
Click "Add widget". You will be redirected to the live Theme editor.
Step 2.
In the "Apps" section, click on "Add block". Select widget layout: Carousel or Grid.
Step 3.
Select the "Content #" you want to display. The number can be found in the app dashboard (Step 1. Add YouTube content).
Step 1.
Click "Add widget". You will be redirected to the live Theme editor.
Step 2.
In the "Apps" section, click on "Add block". Select widget layout: Carousel, Compact, List, Sticky Compact, or Sticky slider.
Step 3.
Select "Light" or "Dark" theme, disable "Auto Scroll" (optionally), disabl...
If you are using an old Shopify 1.0 (vintage) theme, you need to add the widget manually. Follow these steps to add the widget code to your Shopify store:
Click the "Copy code" button.
3 ways to add the widget:
Option 1: Custom liquid
Go to Theme Customization and select Custom Liquid from the list. Add the code and click save.
Choose the widget layout, the...
For Amazon Seller Reviews
Step 1.
Click "Add widget". You will be redirected to the live Theme editor.
Step 2.
In the "Apps" section, click on "Add block". Select widget layout: Carousel, Compact, List, Sticky Compact.
Step 3.
Select "Light" or "Dark" theme, disable "Auto Scroll" (optional...
Step 1.
Click "Add widget". You will be redirected to the live Theme editor.
Step 2.
In the "Apps" section, click on "Add block". Select widget layout: Carousel, Compact, List, Sticky Compact, or Sticky slider.
Step 3.
Select "Light" or "Dark" theme, disable "Auto Scroll" (optionally), disabl...
Step 1.
Click "Add widget". You will be redirected to the live Theme editor.
Step 2.
In the "Apps" section, click on "Add block". Select widget layout: Carousel, Compact, List, Sticky Compact, or Sticky slider.
Step 3.
Select "Light" or "Dark" theme, disable "Auto Scroll" (optionally), disabl...
Step 1.
Click "Add widget". You will be redirected to the live Theme editor.
Step 2.
In the "Apps" section, click on "Add block". Select widget layout: Carousel, Compact or List.
Step 3.
Select "Light" or "Dark" theme, disable "Auto Scroll" (optionally) or disable "Show Rating&qu...
Step 1.
Go to your Ebay Seller page
Step 2.
Copy Your store ID
Step 3.
Go to Ebay app dashboard and paste this ID into the search form. Click "Search"
Step 4.
Click "Save" to save your store
const Shopify = {shop: "reputon-testimonials.myshopify.com"};
Need to embed TikTok Testimonials in your Shopify Store? Check this step-by-step guide, watch the video and learn how to add TikTok Testimonials using Testimonials Slider. Showcase TikTok video reviews to boost conversion rate. Collect TikTok video reviews using our feedback form and QR-code. We offer attention-grabbin...
If you have Google reviews sitting on your Business profile, it makes sense to show them on your store too. Shoppers trust Google reviews and seeing them on your product pages or homepage gives first-time visitors a reason to buy.
This guide covers the fastest way to do it, plus where to place reviews for the best results.
Table of Contents
Why embed Google reviews on your st...
The honest answer: you cannot delete a Google review yourself. Only the reviewer can remove their own review, or Google can remove it if it violates their policies.
But there are things you can do: flag violations, respond strategically, and prevent negative reviews from appearing in the first place. This guide covers all of it.
Table of Contents
Can you delete a Google revie...
Responding to Google reviews is one of the easiest things you can do to improve your local ranking and build trust with potential customers. Yet most businesses either ignore reviews or post generic replies that do more harm than good.
This guide covers how to respond to every type of review, with real examples you can use right away.
1 in 5
customers expect a response when ...
More Google reviews means better local rankings, more trust from first-time visitors, and more sales. But most businesses collect reviews by accident and wonder why the number barely moves.
This guide covers the methods that actually work, in order of impact. Start with the first one and you'll see results within days.
Table of Contents
Ask automatically after every purch...
Step 1.
Install Testimonials Slider by Reputon from Shopify App Store
Step 2.
Add widget and Select "Cards" or "Customer Story" layout
Step 3.
Click "Edit" near the testimonial
Step 4.
Select "YouTube video" and paste YouTube link. You can add unlimited video reviews with our paid plan
Step 5.
Choose wi...
Shopify is one of the most popular eCommerce platforms in the world, and for a good reason. Shopify makes it easy to create an incredible-looking store with no coding knowledge needed.
However, one of the best ways to make a ton of money, besides opening your own successful store, is to become a Shopify expert. So, what is a Shopify Expert, and how can you make money from it? In thi...
According to Capital One Shopping, in 2025, shoppers spent an estimated $770 billion on products influenced by fake Amazon reviews. Here are the tools that help you spot them.
Quick comparison
Tool
Best for
Price
SureVett
Buyers
Free
RateBud
Buyers
Free
FakeFind
Buyers
Free
TraceFuse...
The global dropshipping market is valued at over $400 billion in 2026 and is projected to reach $1.25 trillion by 2030. 27% of all ecommerce businesses now use dropshipping as their primary fulfillment model. The opportunity is real. The barrier to entry is low. The hard part is finding reliable suppliers.
This guide covers the best free dropshipping platforms available in 2026, inc...
Shopify is an eCommerce game-changer that has made it easier than ever to start your own online business. With this platform, a company can sell everything from food products to office products with just a few clicks of the mouse. It's also incredibly easy for merchants and partners to log in and get started. In this article, we'll discuss how logging into Shopify works dependi...
The Shopify Partner Program is a program that offers benefits to entrepreneurs, marketers, photographers, developers, and more. For example, entrepreneurs have the opportunity to earn money by suggesting Shopify to others or designing themes and apps.
Marketers can use affiliate links on their websites to obtain credit for leads generated from their websites. This blog post will dis...
Knowing what your competitors are doing is not optional, it is a competitive advantage. The right spy tools tell you which apps they use, what themes power their store, which ads are running, and which keywords they rank for. Here are the best tools to spy on Shopify competitors in 2026, starting with a free one.
Quick comparison
Tool
What it detects
Price
...
As you recently have installed our Etsy Reviews app, you need to connect it with your Etsy business page. This guide will help you out.
Step 1
Go to your Esty business page
Step 2
Copy your store name
Step 3
Go to the Etsy Reviews app setting and paste your name in the Search box. Click "Search"
Step 4
Click "Save"
...
Using this guide, you can customize the text color, border style & morein any of Reputon's review widgets forTrustpilot, Google, Facebook, Amazon, Etsy Testimonials, AliExpress.
All you need to do ispaste a given CSS example below with custom parameters (color, border, etc.) into the Custom CSS field in the corresponding widget settings.
For text color, you can use HEX f...
When a customer wants to leave you a review, every extra step costs you a response. A direct review link takes them straight to the form: no searching, no clicking around. This guide shows how to find that link for the six most common review platforms.
Table of Contents
Google Reviews
Trustpilot
Facebook Reviews
SmartCustomer
Reviews.io
Yelp
How to find your...
Where you collect reviews matters as much as how many you get. Different platforms reach different audiences, rank differently in Google, and convert differently on your store. Here are 6 review platforms that make the most sense for a Shopify business in 2026.
Quick comparison
Platform
Best for
Free plan
Google rich snippets
Google
...
Table of Contents
Copy embed code
Custom HTML Section
Create Section
Embed on a Product or Collection Page
Embed on a Single Page or Post
Copy embed code
After you create manual widget in the app settings, you can add it to your Shopify store. To do this you need to copy widget code.
Custom HTML Section
To add an app as an individual HTML section, co...