According to Capital One Shopping, in 2025, shoppers spent an estimated $770 billion on products influenced by fake Amazon reviews. Here are the tools that help you spot them.
Quick comparison
| Tool | Best for | Price |
|---|---|---|
| SureVett | Buyers | Free |
| RateBud | Buyers | Free |
| FakeFind | Buyers | Free |
| TraceFuse | Sellers | Paid |
| Helium 10 | Sellers | Paid (free trial) |
| AppBot | Sellers | Free / Paid |
| BQool | Sellers | Paid |
| FeedbackFive | Sellers | Paid |
| FeedCheck | Sellers | Paid |
| AMZ Tracker | Sellers | Paid |
| The Hoth | Sellers | Free / Paid |
| The AMZ Finder | Sellers | Paid |
| Review Monitoring | Sellers | Paid |
For buyers: free tools to spot fake reviews
1. SureVett
Free Chrome extension that scores Amazon products on six signals and shows an A-F grade directly on the product page. No signup, no ads. Works on Chrome, Brave, Edge, and Arc.
Best for: Anyone who used Fakespot and wants the closest replacement. Price: Free.
2. RateBud
AI-based browser extension that gives a trust grade and highlights suspicious patterns. Free and quick. Some users report it gives similar scores across many products, so treat it as one signal among several.
Best for: Quick trust checks while browsing. Price: Free.
3. FakeFind
Free review checker that analyzes product patterns and flags suspicious listings. No setup required. Paste a URL and get a result.
Best for: Simple, fast checks. Price: Free.
For sellers: monitoring and alert tools
4. TraceFuse
Classifies reviews as genuine, questionable, or fake with evidence for each. Helps sellers file report abuse tickets with Amazon. Good for dealing with competitor sabotage.
Best for: Sellers who need to build a case against fake negative reviews. Price: Paid.
5. Helium 10
Full suite of Amazon seller tools. Review analysis is one part, alongside keyword research, competitor tracking, and inventory. Worth it if you need more than just review monitoring.
Best for: Sellers who want review monitoring as part of a broader analytics platform. Price: Paid (free trial available).
6. AppBot
Works on sentiment analysis across Amazon, Google, and iTunes. Free version available for solo use, paid for teams. Used by larger brands for review analysis and automated responses.
Best for: Sellers who need review management across multiple platforms. Price: Free tier available, paid for teams.
7. BQoo
Review tracker with automatic email alerts for new reviews and 90-day analytics. Includes a tool to respond directly to customers who left negative feedback.
Best for: Sellers who want automated alerts and basic analytics. Price: Paid, from $25/mo,
8. FeedbackFive
Built for Amazon sellers. Monitors your listings and sends alerts for new reviews. Includes a review management portal with real-time ratings and customizable alerts for suspicious activity.
Best for: Professional Amazon sellers who need a dedicated monitoring tool. Price: Paid, starting $34/mo.
9. FeedCheck
Real-time notifications for new reviews with a built-in autoresponder for quick replies. Customizable by product category and review type.
Best for: Sellers who want fast response to new reviews. Price: Paid.
10. AMZ Tracker
Tracks new reviews and sends alerts when ratings change or suspicious reviews appear. Good for sellers who want to catch rating drops early.
Best for: Sellers who want review change alerts and basic competitor tracking. Price: Paid.
11. The Hoth
Review tracking with a built-in autoresponder. Also offers listing optimization and PPC management if you need more than just review monitoring.
Best for: Sellers looking for a free starting point with room to grow. Price: Free / Paid services.
12. The AMZ Finder
Review management portal with a customer email system. Good for sellers who want to track negative reviews and follow up with customers directly.
Best for: Sellers who want to actively manage and respond to negative reviews. Price: Paid.
13. Review Monitoring
Automated review tracking with alerts for new reviews. Provides suggestions on how to respond to negative feedback and grow your overall rating over time.
Best for: Sellers who want automated tracking and response suggestions. Price: Paid.
How to spot fake Amazon reviews manually
- Reviewer has only 1 review or 50 reviews all posted in one month
- Every review is 5 stars, nothing below
- Generic text with no product-specific details
- 200 reviews appeared in one week on a product that had 10 for two years
- Verified Purchase does not mean real. Fake reviewers buy the product too
Conclusion
Fake reviews are not going away. If anything, AI is making them harder to spot. The tools in this list give you a starting point. Pick one that fits how you shop or sell and make it a habit.
If you sell on Amazon and want to put your real reviews to work on your Shopify store, the Reputon Amazon Reviews Widget pulls your verified seller feedback directly onto any page of your store.