Digital Marketing by Shoelace

Date: June 01, 2021

Author: Hug Sleep

I have worked with Shoelace since early 2019. They have been a godsend for us! They were able to set up our initial Facebook, Instagram, Google and Youtube prospecting and retargeting and help grow us over the past two years. I cannot say enough good things about them! Truly!

Date: March 26, 2021

Author: cedarandvine

Working with the shoelace team has been a 10/10 experience so far. I have been working with them for several months to retarget, grow our audience, + get more results from our ads. They are hands-on and open to implementing/ testing new ideas that are on-brand. Reports are thorough and easy to understand. Very satisfied with our results and the working relationship with my shoelace manager.

Date: March 23, 2021

Author: Kye Intimates

The team at Shoelace is very hands-on and wants to help your brand grow. They are very knowledgeable about Facebook/paid advertising. Would definitely recommend them to help scale your business.

Date: March 05, 2021

Author: Unbox the Dress

While we recently outgrew this service/app, I found the shoelace team and platform very helpful during our previous phase of growth. They provide a nice solution for business owners that need support but don't have the budget to work with full-service agencies!

Date: October 09, 2020

Author: Verve Coffee Roasters

I have been partnering up with the Shoelace team as a growth marketer at my last 3 e-commerce company and they have always delivered and exceeded ROAS goals to help scale our paid social digital channel. We also add prospecting and got an increase in new customers. Our account strategist, Serra, is amazing at guiding us! It's super quick and easy to get started with a flat fee instead % on ad spend. If you are tired of your legacy ad agency give Shoelace a try.

Date: March 25, 2021

Author: bombvendors

SCAM! Literally two seconds after my ads started running my ad account was DISABLED by facebook & I have to send info to facebook to get it verified! How ever Shoelace goes into your ad account & sets your ads up triggers something in the facebook system to shut your ad account down! Beware! I went from being 2 steps ahead to being 10 steps backwards!

Date: November 22, 2020

Author: Simply Me Boutique

So very disappointed with Shoelace ads. After years of using them for retargeting ads, we upgraded to the very expensive prospecting service. It was a joke. Store owners, please feel free to reach out to me. I would be happy to share my experience and numbers. Also, I just removed their app and they deleted all of my history! We paid for them to run these ads, also for the ads and audiences themselves. This information should be ours to keep. amy@shopsimplyme.com

Date: September 29, 2020

Author: Adeline

I would not waste your money or time. I worked with Shoelace from July 2020-Sept 25th 2020. They ran several ad campaigns for me. I was spending around $1000/month on ads plus their monthly fee of $929 with an initial onboarding fee of $500. First off, my campaign manager was difficult to get in touch with, even though it says they will take one business day to respond. She would go missing for several days. This did improve when I emailed her manager to get a response. This happened several times. Secondly, it was difficult to get reports from her. I would ask how we are doing or what is our ROI and she wouldn't respond. We were barely getting any online sales. When I ran reports on how I was doing running my own ads compared to them running my ads...I was doing better on my own. My online sales while using shoelace were down 25%. When I emailed them about this and asked them for improvement on their part they replied with this ....."Over these past 3 months, a lot has been tried in terms of testing new and existing audiences, ad types, creatives etc. but there has been little success. The direct-to-consumer apparel industry is incredibly competitive, and competing with the big names in the e-commerce space has been getting tougher as everyone is moving towards online businesses and the busy holiday season is coming up." Then she asked if I would like to cancel and I did. This is not a company that showed me they cared about me as a client and my success as a company.

Date: October 20, 2021

Author: Haji Gallery

I wish I had consider the negative reviews to not even bother myself installing this app, I just need my money back. No one helped with anything and the ad was never running, in fact, you are all alone with no help

Date: February 01, 2022

Author: Stamp + Shine

VERY disappointed with the way I have been treated by the team at shoelace. I started using this app way back in 2017-2018 when they had their free (basic) version. I ran into some issues of late - the app wasn't automatically updating my catalog in the FB account, thereby serving old ads and pictures to potential customers. I contacted them right away to try and fix the issue and see what we can do. Instead of getting a response to solve my query, they sent me a blanket email from Cam O'Neill (supposedly the account executive at shoelace) saying that I had to be spending a minimum of $2000 with shoelace to be able to get ANY form of customer support from them. I told him I don't have that kind of money to spend in the first place which was why I went on their basic plan to begin with! But no reply after several days. I honestly would've been happy to pay for them to maintain my account but as a small business, $2000 a month blows my budget out of the water. And that is NOT even including AD SPEND!! So - This is how shoelace treats their LOYAL customers. I am left shocked, baffled and disgusted by their lack of customer service and empathy. Would NOT recommend to anyone. They are quite literally just money-hungry so do yourself a favour and use a different FB retargeting app altogether.