Shopify platform offers a huge selection of different themes that are optimized for speed, every possible layout and screen resolution. It does not matter, whether your customers see your site from a tablet, smartphone desktop or laptop, your store is displayed perfectly with Startup theme by Pixel Union. This theme has 4.10 stars and offers free support.

reviews Startup by Pixel Union for shopify


Perfect for Direct-to-Consumer focused brands with small catalogs.
$240 USD


This theme is great for

  • Dropshippers: Designed specifically for dropshippers
  • Quick setup: Theme setup steps are minimal to allow for quick launch
  • Editorial content: Optimized for longer-form text sections to support brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Age verifier
  • Blogs
  • FAQ page
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Store locator


  • Animation
  • High-resolution images
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Reviews (last 4 reviews)

Total: 99 review (82% positive)

iFramix Feb 27, 2024

A rather mediocre template, only slightly better than a free template, but still lacking in some aspects. For instance, there is no option for brand statements in the footer, and the font choice is unappealing. I would like a refund.

Dust Devil Jan 10, 2024

Showed some features on the sample, but in reality, these features can't be applied. All the media put can't be seen by the google team which led to a suspended google account. Google said it is the theme issue.

UnpackThat Dec 8, 2023

Theme is working great for us and the support team is amazing. John you're awesome!

Solace Jan 26, 2023

There are better options out there for around the same price that will have way more functionality.

All the best, Pixel Union

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